Customer Insights
Transform customer data into actionable intelligence that drives precision targeting and proactive retention strategies.
Features
Price Response Modeling
Forecast how specific customer segments respond to rate changes across product portfolios, enabling precision pricing strategies that balance profitability and volume objectives.
Behavioral Pattern Recognition
Surface latent features that reveal which customers benefit most from specific treatments, transforming broad campaigns into targeted strategies that deliver real results.
Competitive Flow Analysis
Track customer balance movements to competitor institutions and identify at-risk relationships before they defect, empowering proactive retention offers that protect high-value accounts.
Cohort Performance Tracking
Monitor how customers respond to campaigns and product changes over time to uncover behavioral shifts and fuel smarter targeting.
Benefits
The power of knowing your customers on the deepest level
Operate at a high level
Improved campaign effectiveness
Target customers who will respond rather than broad segments, increasing conversion rates.
See the future
Reduced customer attrition
Identify at-risk relationships before balances leave and act with proactive retention offers.
Invest in what matters
Maximized marketing ROI
Eliminate wasted spend on customers unlikely to respond with precision-targeted campaigns.
Fast is profitable
Unmatched personalization, beyond marketing
Meet customer expectations for experiences as unique as their financial situations.
How it works
From customer insight to targeted action
Innovation throughout the workflow, from understanding customer behaviors to executing targeted strategies.
Schedule a demo
Learn how top financial institutions use Nomis to drive results. Book your personalized demo today.